Why 4MBS ClassicFM Works for Sponsors
Source: Roy Morgan
4MBS ClassicFM 103.7 is Australia's most successful, independent fine music FM radio station - broadcasting since 1979 and supporting culture and the performing arts. An integral part of the national fine music network, 4MBS ClassicFM broadcasts 24 hours a day, every day of the year to Brisbane and South East Queensland and via internet streaming to the world.
4MBS ClassicFM provides superb listening for a large and discerning audience with its Classical music format plus several hours each week of Jazz and nostalgia.
4MBS ClassicFM has a reputation for innovation and vitality and an annual schedule of unique events that includes the annual 4MBS Festival of Classics, the largest classical music Festival in Australia. This two week Festival has been presented in May in venues throughout Brisbane and south-east Queensland since 1994. Our studio complex at Coorparoo includes a purpose built 80 seat performance studio.
Youth - 4MBS ClassicFM has a commitment to the promotion of classical music to youth and also encouraging young, local talent through its many school, university and community based events – these include "Kids Classics", "4MBS Summer School", "Music Teacher of the Year Award" and "Youngspace".
Programs, Series and Events can be sponsored
4MBS Classic FM-Australia's most respected "fine music broadcaster" works for you because we maintain credibility,integrity,and a large and loyal listenership.
Our audience is made up predominantly of the "AB" quintile - people who are EMPLOYED, EDUCATED and at the HIGHER END of the SOCIO-ECONOMIC SCALE!
Consider 4MBS Classic FM and . . .
The Large & Loyal Audience Factor
Both statistically and anecdotally, 4MBS ClassicFM can boast a weekly audience of over 90,000 listeners - a figure consistent with official A C Nielsen commercial listening research.
4MBS and ABC ClassicFM are acknowledged to "share" audience – eg. the listener to one station almost automatically has the other as its secondary choice. With ABC Classic FM consistently rating between 85,000-100,000 weekly listeners in south-east Queensland,it is accepted that 4MBS ClassicFM would enjoy the same or near same size audience– perhaps even larger, because of our loyal local audience.
Another major consideration with Classical music as a format is the audience loyalty factor. Most commercial stations boast "average time spent listening" of between 10-12 hours per week. Classical Music listeners are known to tune in for up to twice as long!
99% of our audience is over 21 years of age with 84% over the age of 36. These are the more mature, settled and discerning people in our society
Research shows that, by its nature, Classical music attracts an audience with the highest household income of any radio format and the highest disposable incomes.
The Professional (AB) Factor
73% of our audience is in Professional, Business, or influential Government positions.
Historically, Classical music listeners watch the least amount of commercial television and listen to limited commercial radio – if at all.
With 4MBS Classic FM your message is targeted to a distinctly "niche" audience who may well not be exposed to your product or services other than through this station.
Some of the past & present 4MBS ClassicFM sponsors and marketing partners include . . .
St George Bank
Suncorp Insurance & Banking
Flower & Hart
Couran Cove Resort
Kingfisher Bay Resort
Martin Randall Travel
Aust Financial Review
Stocks European Appliance
Reg Mills Stereo
Arts and Music
Community & Government
Australian Chamber Orchestra
Australian String Quartet
Brisbane City Council
Queensland Arts Council
Queensland Police Dept
Forest Place Retirement Villages
Alex Gow Funerals
Hitachi Data Systems
St Stephens Cathedral
Johnny Appleseed GPS
Richardson & Wrench
Zupps Saab & Peugeot
4MBS Classic FM's "Blue Ribbon" audience is far more likely to participate in higher dollar value activities than any other population group!
||Blue Ribbon Audience